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ORDINANCE NO. 2004 AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF PLEASANTON AMENDING CHAPTER 5.36 OF THE PLEASANTON MUNICIPAL CODE RENEWING THE TRI- VALLEY TOURISM BUSINESS IMPROVEMENT DISTRICT WHEREAS, historically the Cities of Pleasanton, Livermore Dublin and San Ramon had funded the Tri- Valley Convention Visitors Bureau in order to promote tourism in the Tri Valley area, and based on competing demands of the funds of the Cities there was a need to create a stable source of funding tied to tourism that would enable the Tri Valley Convention Visitors Bureau to better market the area thereby increasing business opportunities for Tri Valley lodging businesses; and WHEREAS, in 2005 the Cities of Pleasanton, Livermore, Dublin and San Ramon supported the establishment of the Tri Valley Tourism Business Improvement District to provide services tailored to the lodging businesses, including a tourism promotion programs specifically targeted to increase tourism promotion within the Cities of Pleasanton, Livermore, Dublin and San Ramon, and on December 6, 2005 the Pleasanton City Council established the Tri Valley Tourism Business Improvement District; and WHEREAS, the Tri Valley Tourism Business Improvement District has been managed successfully since its establishment and is now approaching its term, and now the Tri Valley Convention Visitors Bureau has requested renewal of the Tri Valley Convention Visitors Bureau to include the Town of Danville and to increase the assessment for paid occupied room night to provide additional funds to promote the Tri Valley area; and WHEREAS, on April 20, 2010, the Pleasanton City Council adopted Resolution 10 -351, a resolution of intention to modify the Management District Plan of the Tri Valley Tourism Business Improvement District and Resolution 10 -352, a resolution to renew the Tri Valley Tourism Business Improvement District. Thereafter, the Cities of Livermore, Dublin, San Ramon and the Town of Danville consented to the City of Pleasanton renewing the Tourism Business Improvement District that would include the corporate limits of those four municipalities. On June 1, 2010, the City Council conducted a public hearing to consider the renewal of the Tri Valley Tourism Business Improvement District and to hear any protest to its renewal; petitions representing a majority support for renewal of the district were received, as was one written letter of protest; and WHEREAS, on June 15, 2010, the Pleasanton City Council adopted Resolution No. 10- 381, modifying the Management District Plan of the Tri Valley Tourism Business Improvement District, fulfilling the necessary procedural requirements to renew the district. NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF PLEASANTON DOES HEREBY ORDAIN AS FOLLOWS: