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Attachment 3 <br /> AGREEMENT BETWEEN <br /> THE TRI- VALLEY CONVENTION VISITORS BUREAU <br /> AND THE CITY OF PLEASANTON TO <br /> ADMINISTER THE TRI- VALLEY TOURISM BUSINESS <br /> IMPROVEMENT DISTRICT <br /> THIS AGREEMENT, made and entered into this 1 day of June, 2010, between <br /> the CITY OF PLEASANTON, a municipal corporation "City and the TRI- VALLEY <br /> CONVENTION VISITORS BUREAU, a non profit corporation "Corporation <br /> RECITALS <br /> WHEREAS, CITY and CORPORATION recognize that it is in the best interests of <br /> CITY and CORPORATION to promote tourism development; <br /> WHEREAS, Section 36600 et seq. of the Streets and Highways Code of the <br /> State of California (hereinafter "Code authorizes City to establish or maintain a <br /> Tourism Business Improvement District "District to promote tourism; <br /> WHEREAS, lodging business owners within the Tri- Valley Area developed a <br /> management district plan (hereinafter "Plan and submitted signed petitions in support <br /> of the Plan from owners paying more than 50% of the proposed assessments; <br /> WHEREAS, City requested consent from the Cities of Livermore, Dublin, and <br /> San Ramon, and the Town of Danville "Consenting Cities to renew the Tri Valley <br /> Tourism Business Improvement District within their cities; <br /> WHEREAS, Consenting Cities passed resolutions granting consent to the City to <br /> renew the Tri Valley Tourism Business Improvement District within their cities; <br /> WHEREAS, on April 20, 2010, the City Council adopted a Resolution of Intention <br /> (hereinafter "Resolution to renew the Tri Valley Tourism Business Improvement for the <br /> purpose of providing lodging businesses within the District activities and services as <br /> described in the Plan and Resolution "District Services <br /> WHEREAS, on June 1, 2010 the City Council introduced Ordinance No. <br /> renewing the Tri Valley Tourism Business Improvement District and levying an <br /> assessment on certain lodging businesses within the District (hereinafter "Ordinance <br /> WHEREAS, the District may be administered by the Corporation pursuant to a <br /> contract between the City and the Corporation as provided for in the Ordinance; <br /> WHEREAS, the Corporation represents a large number of lodging business <br /> owners within the District and possesses the capacity to provide District Services; <br /> Page 1 of 8 <br />