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Despite increased knowledge of fair housing law and continued community efforts, discrimination continues to exist. The discrimination has also become much more subtle. In tight housing markets, investigating complaints is harder due to the speed at which vacancies are filled and the hesitancy of tenants to complain due to fear of losing their housing. It also gives the landlords the ability to pick and choose among prospective tenants, which may lead to increased discrimination. Objectives The objectives presented in this section reflect the broad areas that will be pursued under this priority. Implementation will be contingent on current and projected need, availability of financial and other resources, and regular re- assessment of the proposed objectives and accomplishments. Five Year Objectives Five Year Goals Performance Measures Continue to support programs to Contract annually with ECHO Based on prior years' case loads, the reduce housing discrimination by Housing or a similar agency for fair City estimates the investigation of investigating complaints, counseling housing and complaint investigations approximately 100 complaints of tenants and landlords, and educating services throughout the City. This discrimination based on race, the owners and managers of rental service is funded through a ethnicity, family composition, and housing in Pleasanton through fair combination of City Housing Funds household size during the five -year housing and complaint investigation and CDBG funding and includes period. services. information and outreach to owners, renters, and buyers concerning their rights and obligations and the support services available in the community. Continue to support programs to Contract annually with ECHO Based on prior years' case loads, the reduce housing discrimination by Housing or a similar agency for fair City estimates that counseling investigating complaints, counseling housing and complaint investigations services will be provided to tenants and landlords, and educating services throughout the City. The approximately 2,000 households the owners and managers of rental service includes mediation services during the five -year period. housing in Pleasanton through provided by housing counselors and tenant/landlord counseling. referral to other agencies. GEOGRAPHIC DISTRIBUTION Except where a specific location is indicated, all of the programs listed above will be available throughout the City of Pleasanton. Strategic Plan FY20I0 FY2014 City of Pleasanton Page 17