09 - Laserfiche WebLink

TDA 4.5 Document E(a) Page 6 As a core City of Pleasanton service, the PPS Door -to -Door Program will continue to be the first priority for general fund dollars. With a projected 71% City subsidy in FY 2010 -11, staff is hopeful that on -going dollars will be able to meet the existing needs. Although total ridership has decreased for this program, so has funding from MTC and ACTIA. Therefore those general fund dollars that may have been available to help fund the City's non -core DTR program are not available for reallocation. It is the City's goal to prioritize funding for its core services first (Door -to -Door) and identify alternative funding sources for non -core services (DTR) to be able to maintain a consistent level of transportation services for Pleasanton's aging and disabled residents. Although DTR service continues to be a popular and cost effective alternative for many riders, funding this program is an unmet need. Service reductions for DTR such as days and hours of operations will be considered by staff for the coming fiscal year. Service changes cannot keep up with the growing need for region -wide paratransit services, especially medical appointments. This need continues to increase as hospitals consolidate, doctors specialize, and there are limited HMO affiliates. With the continuing economic challenges, there will be an increasing need to try and help seniors subsidize their trips. Increased requests for the City of Pleasanton's fee assistance will continue to occur. With limited general fund support, this program will not be able to keep up with the demand for financial need and thus limited income seniors will not be able to afford to use the PPS program. Reduction in available MTC TDA 4.5 transportation funds and Measure B pass through dollars creates challenges in trying to meet the increasing demand for paratransit services. Staff will have to carefully evaluate the limited resources and make decisions on how to best allocate these dollars. Marketing and Outreach Marketing for the Pleasanton Paratransit Service is completed through the City of Pleasanton Parks and Community Services Department. Pleasanton Paratransit is promoted in the Activities Guide, produced and distributed to all Pleasanton residents (28,000 households). Program brochures are distributed to local stores, medical offices, the library, schools, service centers, etc. One -page PPS and DTR flyers have been created as inexpensive marketing tools to use in mass mailings and distribution.