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This is done through planned expenditures and appropriations for events, marketing, <br /> signage, evening vitality and the gift card program which account for approximately 2/3 <br /> of the annual operating budget. Noted PDA goals also address this emphasis on <br /> marketing and promotion: 'Prepare the foundation necessary to ensure for the success <br /> of mixed use and entertainment' and 'Support activities that draw people downtown.' <br /> The budget includes a full -time Executive Director, and a part-time Administrative <br /> Assistant. The Events Coordinator is a full -time position to facilitate the First <br /> Wednesday Street Parties and all other events throughout the year. <br /> Events planned during the year are projected to account for approximately 54% of the <br /> total 2010 revenue. The scheduled events include: five 1st Wednesday Street Parties, <br /> May through September; 14 Friday Concerts in the Park, June through early <br /> September; two Antique Faires, May and October; two Wine Strolls, February and July; <br /> Downtown Magical Holiday Evening, November; an Annual Meeting, January; two <br /> Sidewalk Sales, May and October; three membership mixers (dates to be determined); <br /> co- sponsor of the 4th of July Celebration, and; co- sponsor of the Hometown Holiday <br /> Celebration in December. The events will include seven street closure days. <br /> Submitted by: Approv "by: <br /> T L <br /> td it). <br /> rett I <br /> "David P. Culver Nelson Fialho <br /> Director of Finance City Manager <br /> Attachments: <br /> 1. Resolution <br /> 2. Report to City Council 2009 Review and 2010 Budget <br /> 3. 2009 Year End Projections 2010 PDA Budget <br /> 4. 2010 Events Budget <br /> Page 3 of 3 <br />