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Attachment B :Awn/own j SA QN w I 2009 Goals and Priority Objectives Mission Helping to promote the economic vitality and hometown character of downtown Pleasanton Vision Statement Charming, historic downtown Pleasanton, California is an enjoyable place to shop, dine and meet friends in the heart of the city. Downtown will greet you with unexpected finds and uncommon treasures. The pedestrian friendly, tree -lined streets offer a vibrant blend of parks and historic buildings, specialty shops and service businesses, fine dining and coffee shops. Indeed, life in downtown Pleasanton, California is a celebration. It is most evident during the many festivals and events that bring our streets alive throughout the year. Experience Downtown Pleasanton...there's something for everyone! Goals Prepare the foundation necessary to ensure for the success of mixed use and entertainment Enhance the physical and visual aspects of downtown to reinforce its hometown character Support activities that draw people to downtown Strengthen relationships with members, partnering organizations and the City Sustain a strong, proactive organization 2009 Priority Obiectives Move the Right to Do Business Ordinance forward Official agreement for new residents and businesses locating in the downtown district that acknowledges they are moving into an active commercial area Continue to work with the City on Division Street improvements Enhancement of the pedestrian experience on Division Street, between Main Street and Railroad Avenue, to coincide with the opening of the Firehouse Arts Center such that people are encouraged to visit the downtown before and after center activities and events Install and promote the Wayfinding Signage Program Clarifying directions to downtown from the freeways and local streets Maintain existing businesses and recruit new ones Support for current businesses and attraction of new businesses to fill vacancies in the downtown Collaborate the with City in the creation of a Downtown Marketing Plan Participate in the development of a citywide Shop Local campaign Maintain strong communication networks to foster more involvement and support from members and stakeholders Expand partnerships As prepared by the PDA Board of Directors and Committee Chairs on April 29, 2009.