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THE CITY OF 03 r b si CITY COUNCIL AGENDA REPORT LsANTON. November 3, 2009 Economic Development TITLE AGREEMENT BETWEEN THE CITY OF PLEASANTON AND THE PLEASANTON DOWNTOWN ASSOCIATION TO ADMINISTER THE DOWNTOWN PLEASANTON BUSINESS IMPROVEMENT DISTRICT SUMMARY The current agreement between the City and the Pleasanton Downtown Association (PDA) to administer the Downtown Pleasanton Improvement District, in effect since December 7, 2004, expires on December 7, 2009. As the PDA has demonstrated that it administers the funds contributed by the members of the business improvement district and the City in accordance with the agreement and in the interest of supporting and promoting the downtown merchants, staff is recommending the agreement be renewed. RECOMMENDATION Approve the renewed agreement between the City of Pleasanton and the Pleasanton Downtown Association to administer the Downtown Pleasanton Business Improvement District. FINANCIAL STATEMENT Direct City funding will be approximately $63,000 per fiscal year, representing a match to the estimated annual assessment revenue generated from the members of the PDA. This contribution could increase or decrease depending on the assessment revenue actually collected. With the addition of new businesses into the downtown district, the City contribution to the Association has increased approximately 14% over the past 5 years. Indirect costs are estimated at $40,000 and include staff time to administer PDA assessments, as well as the cost to maintain downtown planters, clean sidewalks, pick up garbage, and staff time for special events.