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THE CITY OF 07 CITY COUNCIL AGENDA REPORT pLE ASANTON. October 6, 2009 Finance TITLE: APPOINTMENT OF THE 2010 ADVISORY BOARD FOR THE PLEASANTON DOWNTOWN ASSOCIATION (PDA) BUSINESS IMPROVEMENT DISTRICT SUMMARY State law requires the City Council to appoint an advisory board to the PDA Business Improvement District to prepare the 2010 budget and report. The budget details the calculation of the annual assessment to be levied on the businesses within the district. RECOMMENDATION Staff recommends the Council appoint the 2010 Pleasanton Downtown Association "PDA Advisory Board as follows: Bernie Billen, Valley Community Bank Doug Linman, SUNTCO Judy Wheeler Ditter, Towne Center Books Janet Yarbrough, Certified Public Accountant FINANCIAL STATEMENT The current City contract with the PDA expires in December of this year. Staff will be proposing a new contract for Council consideration on October 20, 2009. The current contract requires the City to match the annual assessments paid by businesses in the district. In 2009, the City match from the General Fund was approximately $60,000. Staff anticipates the 2010 match (if approved) will be equivalent. In addition to the direct City contribution, the City adds approximately $60,000 in indirect funding which includes staff time to administer the PDA assessments and contract, assistance with the Hometown Holiday Celebration, as well as the cost to maintain downtown planters, cleaning sidewalks, garbage pickup, and staff time for special events.