RES 78188 - Laserfiche WebLink

Item 6b Staff Report BOARD OF ADJUSTMENT June 14, 1978 SUBJECT: APPLICANT: PURPOSE: ATTACHMENTS: V-78-13 Joe Madden Request for a variance from the provisions of Section 2-9.39(1)(a),Article 18, Chapter 2, Title II of the Ordinance Code of the City of Pleasanton to allow the erection of one off-site "for lease" sign along Santa Rita Road between 1-580 and Old Santa Rita Road. Exhibit A, Location Map and Sign Joe Madden, the owner of commercial acreage on Old Santa Rita Road for which Design Review Board approval was recently granted, would like to place an off-site real estate sign along Santa Rita Road in order to increase exposure of his property. Mr. Madden feels the single on-site sign permitted by the code pertaining to the sale or rental of land is inadequate because of the location of his pro- perty. The off-site sign is proposed to be located in the vicinity of one of the recently approved directional readerboard signs for the busi- nesses on Old Santa Rita Road. Such a location would provide ex- posure to a high volume of traffic (over 12,000 vehicles per day). Mr. Madden feels a 12 sq. ft. (3' X 4') sign would serve his needs. Old Santa Rita Road is a relatively isolated commercial area con- sisting of a wide range of "heavy" commercial uses with little vacant land remaining. The Madden project will probably be the last sig- nificant development proposal in the area for some time. The use of a second strategically located real estate sign for the property may facilitate development of the property but it is unclear whether this approach to marketing leases would be any more effective than listing the property with real estate agencies in conjunction with newspaper advertising. The recently constructed Adams' commercial complex on Old Santa Rita Road has developed and filled without the use of a second "for lease" sign off-site. This property is adjacent to Mr. Madden's and shares its same lack of high volume traffic exposure. Staff Recommendation: Although the staff recognizes the relatively low traffic volume, and hence limited exposure of property on Old Santa Rita Road, we do not feel that this fact in itself is sufficient basis for the granting of a variance. Mr. Madden purchased his pro- perty after the closure of Old Santa Rita Road and hence all circum- stances are not the same in this case as they were in the instance of the granting of the sign variance for the Old Santa Rita Road Business Association (of which Mr. Madden is a member). Since we do not feel that all required findings can be made, we must recommend denial of this case.